Any customer may doubt the credibility of a company’s claim. A customer has the right to check its source to be sure that this enterprise tells the truth and, consequently, to make a decision to purchase some goods. It is very useful for both – the seller and the customer – to know the main decision-making techniques. Implementing a made decision for a company is a complicated process, as certain resources are important to do it. If the credibility of the company’s claims can be easily verified by the customers and its managers are guided by productive decision-making techniques, this business will always have a stable profit and no difficulties in implementing any changes.
All commercial companies and enterprises claim the quality of their goods. The greatest issue in regard to such claims is their credibility. “Credibility is frequently attached to objects of assessment, as in source credibility, mediacredibility, and message credibility, reflecting the fact that assessments of these objects differ” (Rieh & Danielson, 2007, p. 4). The credibility of claims is conditioned by the credibility of their sources. Speaking about the evaluation and verification of the claims, this process is the most controversial for potential consumers. The preliminary actions for evaluating the credibility of the claim and its sources are as follows: ask the seller to show the certificates of quality, discuss why the customer may trust the seller, in regard to this product and check the guarantee documents. If a claim or a source is evaluated as credible, a customer will, most likely, buy the goods and recommend this company to others (Rieh & Danielson, 2007).
Decision-making techniques help a person come to the right conclusion. One of the most effective techniques is that of a T-chart. “This chart is used when weighing the plusses and minuses of the options. It ensures that all the positives and negatives are taken into consideration when making a decision” (Brooks, 2014, para. 12). It is possible to apply this technique to a business situation. For instance, a businessman decides to build a new cement plant. The pluses of this idea are great profits for the region, revival of a construction sector, creation of new working positions. The negative side is environmental pollution. A businessman may make a decision to build a plant, but will clarify how the environment can be protected in the process of production. Therefore, a T-chart can be an effective business decision-making technique.
Making a well-thought business decision does not mean implementing it at once. In order to do it, a company needs some resources. It is also required to make certain actions and evaluate the possible risk factors. A company has to develop a plan of action and to evaluate, whether it has enough human resources for the decision implementation. It is also important to think about the consequences the changes may have. The company will, most likely, need some financial and human resources for the discussed process. The factors that may influence the decision implementation is the cost of the process and the possible negative results. An aspect that is very important for successful implementation is not making communication mistakes. All the participants should know their roles and discuss each stage of the process (Brooks, 2014). Therefore, implementing a business decision or a change requires serious preparation.
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Creating company claims, making a decision and implementing it are significant components of a successful business. In order to perform all these actions correctly, a company should bear a responsibility for its claims’ credibility, use the most effective techniques for making decisions and implement them, according to a well-developed plan. A company should release only credible claims for their goods. An offered T-chart decision-making method is productive in any situation. The implementation of a change needs an assessment of human and financial resources. In case of performing all these actions, a company will always have its customers and be successful in implementing any decision.
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