Spectra USA Apparel Company essay

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Spectra USA Apparel Company started its operations in 2011. The company is located at 5521 Schaefer Avenue, Chino, CA 91710. The apparel company is a specialist in the production of shirts, pants, footwear, uniforms and one-piece garments. Other notable products include pajamas, jumpers, boxer briefs among many other clothing products. Nevertheless, the company’s major brand is T-shirts, which are meant for the wholesale industry. The company also relies on fabric made in California, but cut and sewn in Mexico. This reduces the cost of production, which enables the company to reduce its prices for the wholesale business to flourish.

Spectra USA Apparel Company, which was begun by Brian McLaughlin, charges its customers $10 - $20 for most of its T-shirts (Ramirez, n.p.). All things put into consideration, this is a fair price for the high quality T-shirts produced by the company. Going by its motto, “The Bitterness of Poor Quality Remains Long after the Sweetness of a Low Price is Forgotten”, (Ramirez, n.p.) it is clear that Spectra USA Apparel Company focuses on quality rather than the price. the company, therefore, lays emphasis on quality and customer satisfaction. Therefore, the company’s prices may be a bit high, but it is worth it because the quality of the apparel is unquestionable.

The company enjoys a large and wide market for its products and services. Apart from plying its trade within the borders of the United States of America, Spectra’s brands have broken through local markets and are now emerging on international markets. The company’s strong policy on quality and originality is likely to drive it to greater heights. The company is largely successful, though it has been in operation for less than three years.

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